Why Adding a Contact Photo in Wealthbox CRM Matters
Keeping client information organized in Redtail CRM is essential for financial advisors who want to streamline client management and enhance team collaboration. One of the most underutilized yet powerful features in Redtail is Contact Roles. Properly assigning and updating contact roles ensures that everyone in your firm knows who is responsible for each client, improving efficiency and accuracy.
In this guide, we’ll cover:
What Contact Roles are and why they matter
How to update and manage them in Redtail CRM
A real-world use case demonstrating their importance
What Are Contact Roles in Redtail CRM?
Contact roles allow you to define key relationships within a client’s profile. Instead of just listing a client and their spouse, you can assign specific roles such as Lead Advisor, Associate Advisor, or CSA (Client Service Associate).
By assigning these roles, you:
✅ Improve team accountability
✅ Automate workflows based on role assignments
✅ Reduce confusion when updating client records
Step-by-Step: How to Update Contact Roles in Redtail CRM
1️⃣ Find the Contact Record – Locate the client profile you want to update.
2️⃣ Click on "More" – This option is found on the left-hand side of the screen.
3️⃣ Select “Permissions & Roles” – Scroll down to find the section where roles can be assigned.
4️⃣ Edit or Add Roles – Assign advisors, CSAs, or other relevant roles.
5️⃣ Save & Update – Click the blue “Update Roles” button to finalize your changes.
🔹 Pro Tip: Ensure spouses and key family members also have assigned roles, which helps when managing relationships and beneficiary updates.
Why Keeping Contact Roles Updated Matters
Many advisory firms struggle with workflow efficiency simply because their client data is disorganized. Keeping contact roles updated allows Redtail CRM to automatically route workflows to the correct person.
Example Use Case:
Imagine your firm initiates a beneficiary update workflow. By assigning a CSA role to a client record, Redtail can automatically direct the task to the correct CSA instead of requiring manual assignment every time. This small update can save time, eliminate confusion, and ensure smooth operations.
Optimize Your Redtail CRM Today
If your firm isn’t actively managing Contact Roles in Redtail, you could be missing out on a powerful way to improve client management. Whether you need help setting up workflows, automations, or refining your CRM processes, we can help.
📅 Schedule a call with us today to optimize your Redtail CRM setup!
✅ If your firm needs CRM optimization or automation solutions, feel free to schedule an Intro Call with us here.